Designing your website around your audience
"How do I ensure that we address the needs of our different customers and provide a superior and truly useful user-experience online?"
Polemark has been building successful sites since 2000 and famous brands, such as Harvey Nichols, The Body Shop and Young's Breweries, have recognised our creative expertise and entrusted us with expressing their brand online.
Understanding your audience
Building a positive user-experience is a challenge we thrive on. The task, for us, starts with understanding your business objectives, your brand identity and, most importantly, what your different audiences expect of it.
Once we have an understanding of your organisation and how it communicates on and off-line, we develop personas for your typical visitors to define what they will require from your site. Personas are developed by listening to representatives from your key audiences at the outset.
Call our sales team today on 0845 053 1657 to discuss your design requirements or for more information about our services
We develop design concepts and prototypes at an early stage to test that we're meeting user needs and the expectations that a visitor will have of your brand. The results are fed into our final designs and, again, these are presented to user groups to gain their “thumbs up” before development work begins.
From our experience, clients adopting our used-centered design (UCD) approach find that this is the best way to meet both business and user-requirements, therefore, delivering a successful project. It also helps that our Creative Director has over 25 years' marketing communication experience!