Search engine optimisation
Making sure your site is visible to search engines
"We invested a lot in creating a great looking website but the growth in traffic has been very disappointing over the last 12 months."
The sites we develop are carefully engineered so the major search engines can easily index the content and rank your site.
Most CMS claim to be search engine friendly but very few generate highly optimised web pages. Also, there are many other tasks - such as creating back-links and including key words in the right places - that need to be manually implemented to give your website the best chance to perform well in Google. And this is where Polemark's expertise in search engine optimisation (SEO) can help you achieve success.
High ranking depends on a number of factors
When we design and develop websites, we engineer them so that the major search engines (like Google, Yahoo, MSN) can easily index all content. This is achieved by following good practices like ensuring all pages have a unique title tag; creating a good link structure; incorporating keywords intelligently into the text; including a sitemap; and so on. This optimisation will give your site the best chance of ranking highly in search engines and attracting increased levels of traffic.
Call our sales team today on 0845 053 1657 to discuss your search engine optimisation requirements or for more information about our services
The value of unique, high quality content
Unique, high quality content will set you apart from the rest and your visitors will recommend your site to their friends and colleagues. The search engines will love your site if it is updated regularly and this is where your CMS will pay dividends.
Helping to avoid bad practices
We help Webmasters avoid using bad practices and being penalized in the search engines. Like joining link farms because Google hates link farms and labels the links they generate as spam.
Going beyond the usual
Optimising content with specific keywords and phrases is an essential ingredient for long term success in natural searching but to be really successful, you may need to invest in a range of Search Engine Marketing (SEM) techniques.