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EBSL Website Tops Performance Review
Regent's College was pleased to announce that one of its websites - for the European Business School, London (EBSL) - was ranked best site in an independent survey by WebWorks of 16 leading business school websites.
The WebWorks study originated from another piece of research which had shown the growing importance of the web as an attraction tool for business schools.
The WebWorks study seeks to determine best practice in business school websites and in completing the study, 215 potential students, undergraduates and postgraduates took part in 16 interactive focus groups. Those taking part were asked to work through a standard questionnaire for each website rating each according to 39 different criteria e.g. ease of use, home page impact and application process.
The following are a selection of comments about the EBSL site taken from the WebWorks study:
“I didn't try the site search on this site this was due to not needing it as the navigation was extremely easy.”
“Does a really good job of making the university (along with life in it) seem amazing - I want to go!”
“You can tell this is a private business school and they know how to market their product. This site was so easy to navigate around and I really found myself interested in what it had to offer. First class.”